Ideas + Execution

Converting Visitors
to

TEN YEARS LATER

Three lessons we’ve learned on how to engage your audience and inspire action online.

Three Common Misconceptions

About Your Web Presence

Misconception #1

User

User interface and user experience are not one and the same.

Give your visitors something to remember.

Misconception #2

is More

Visitors to your website are looking for something specific.

Don’t make them dig for it.

Misconception #3

Launched Means

The end-goal is not launching your website.

Make your website work for you.

Three Main Lessons

We've Learned Through the Years

It's Duable #1

Interfaces are Used.

Experiences are

Focus on the journey a user will take when they reach your website.

How are you meeting them where they are? How will you keep their attention?

Duable UX

User Experiences are Made Up of 3 Main Elements

Content

Your visual brand, your voice, and your ongoing campaigns.

Navigation

How is the user carried through the site? What inspires the actions they take?

Reward

What does the visitor get out of the experience? What did they learn? What will they remember?

It's Duable #2

Less Distractions Lead to

Focus on one goal for your website, and be as direct as possible.

Duable Retention

Give Your Visitors Just One Thing to Do

Keep it Simple

Start with a one page site and test. Start with the most essential and powerful information.

80/20 Rule

80% of users will only read headlines, while 20% will read anything more on your site.

One Call to Action

The more options you provide a user, the more likely they will experience decision paralysis. Sweaty palms don't click links.

It's Duable #3

Analyze and

Spend at least as much time testing your website as you spent building it.

Duable Insights

Test, analyze, respond, repeat

Proof of Concept

Always start with a proof of concept for testing before you invest in a high-cost, full-fledged platform.

More Than Google

Google Analytics is a an essential tool, but it is not the end-all of analytics and testing. Always track your KPI's (Key Performance Indicators).

Understand the Funnel

Track and analyze the user journey from outreach to engagement, all the way through to conversions.

You better watch out

Things to

Common mistakes you shouldn’t waste your time on.

Things to Remember

Assess + outline your goals first.

What are the key performance indicators that take place on your site? How do you define a conversion? Figure out what you want users to do in order to determine what a successful web visit looks like.

Refine + test your message.

You may think you know what language works best to sell your product. People will respond differently when surveyed than from the comfort of their own computer. Monitor their actions on your website to get true, unfiltered feedback about how well your message is working.

Start small.

Before investing your entire marketing budget into a full-fledged website, use data to prove your concept. Build landing pages for each individual product or service to make sure they work for your visitors and not just for you.